Cascade Eye & Skin Centers
Cascade Eye & Skin Centers, P.C., is a large group of board certified physicians specializing in ophthalmology, laser vision correction (LASIK), and dermatology, and it is one of the most successful medical practices in the western United States.
The biggest requests they had with the redesign were to simplify and/or remove most of their sites overwhelming content. Their old site was outdated, overwhelming to look at and hard to navigate. They also wanted to appeal to a a younger audience as their target demographic were people in their late 20’s and early 30’s.
What I came up with is a responsive design that uses more energetic colors from their branding guidelines than what they had been using, large photography that focuses on active people, and a simplified navigation.